SEO stands for Search Engine Optimization. As the name suggests, SEO is used to search different kind of things including images search, local search, video search, academic search, news search and many more. SEO is basically a technique to give results to the user on the basis of popularity of the web site, how useful is the site and other parameters. As an internet marketing strategy, SEO considers how search engines work, what people search for and which search engines are preferred by their targeted audience. SEO companies in Dubai are leading in this field today.
History of SEO
The optimization of SEOs began in mid-1990s. But at that time it was very clumsy and a time consuming process. A spider was used to crawl on the webpages and bring the desired result from webpage or copy contents and then give the results to the user. This problem was solved by Graduate students of Stanford University, Larry Page and Sergey Brin. They are none other than the founders of Google. In 1998, they developed “Backrub,” a search engine that relied on a mathematical algorithm to rate the prominence of web pages
What are SEO tools and what is its importance?
SEO tools are basically tools which are used for the ease of web surfer. For example, Similar Page Checker is used to penalize websites that contains duplicate content and hence making each and every website authentic for the user. There are different types of SEO tools like:
- Free Firefox Extensions
- Free Web-based SEO Tools
- Premium Firefox Extensions
Among these, free web-based tools are mostly used. They include:
- Keyword Suggestion Tool: It is used to get keyword suggestions and detailed statistics.
- Keyword List Generator: It is used to compare keyword lists against each other.
- Keyword List Cleaner: It is used to clean up your keyword lists.
- Typo Generator: It generates misspelled keywords based on common typing errors.
- Server Header Checker: It is used to verify your server is sending the correct headers.
SEO tools are very helpful in avoiding copying of contents. For example, plagiarism checker is used to check the authenticity of a write-up or content.
SEO tools are used to speed up the browsing process. For example tools like free Firefox Extensions give priority to the authentic and more important information first, thus speeding the browsing process. It also helps to see what can be automated. For example, by analyzing Spam Karma filters blog Spam, we were able to tell how spam could be automatically caught by search engines. One more use of SEO tools is to get information in a more categorized and organized way. It also helps in competitive analysis. The business world is full of competition. If a company or organization observes the other company developing more that is it is given more priority by SEO then the other company will also try to improve its performance. Thus, competition will result in the development of company as well as the improvement of economy. Thus, SEO tools are very useful for the sake of user as well as for the sake of provider.